When selling online, there are several profitable online marketplaces. Previously, sellers who wanted to sell their Shopify listings on these marketplaces would have to use multiple different, often expensive integration apps. However, Shopify Marketplace Connect solves this problem by allowing sellers to list products on Amazon, Etsy, and other marketplaces from one dashboard.
What are the benefits of selling on other marketplaces?
Before deciding if Marketplace Connect is right for you, you need to understand the impact that selling on other platforms can have. Unlike Shopify, marketplaces like Etsy and Amazon list all products in one catalog. This means that your products are shown to users alongside competitor products.
Below, we’ve provided some statistics to highlight the amount of traffic that these marketplaces receive:
Etsy had 96,300,000 active buyers in 2021.
Amazon accounts for nearly 40% of all ecommerce.
Walmart reported $73,200,000,000 net ecommerce sales in 2021.
eBay is the second largest online ecommerce marketplace behind Amazon.
What is Shopify Marketplace Connect?
Formerly Codisto, Shopify Marketplace Connect is a Shopify app that allows you to sell products on Amazon, Etsy, eBay and Walmart from one dashboard.
Previously, Shopify merchants had to rely on multiple integration apps to expand their reach onto different online marketplaces. This not only increased the complexity of managing their business operations but also added up the costs associated with using these various apps. The process was often time-consuming and required significant effort to keep inventory and product information updated across different platforms.
However, with the introduction of Shopify Marketplace Connect, all of these challenges have been streamlined into a single, powerful solution. This innovative Shopify app empowers sellers to effortlessly list and manage their products on some of the most prominent online marketplaces, including Amazon, Etsy, eBay, and Walmart.
How does Shopify Marketplace Connect work?
To simplify the process, Marketplace connect only has a few steps to get started:
Become a Verified Seller: Initiate by becoming a verified seller on the desired marketplaces. This entails setting up accounts on platforms like Amazon, Etsy, eBay, and Walmart, each of which might entail its own verification procedure.
Set Up a Marketplace Connect Account: Once verified, establish a Marketplace Connect account within your Shopify dashboard. This serves as the hub for managing product listings across various platforms.
Create Product Listings: Create product listings within your desired Marketplace. Maintain consistency with your existing Shopify listings and ensure that product details, images, and descriptions align with each platform’s prerequisites.
Matching SKUs: Ensure coherence across platforms by maintaining your Stock Keeping Units (SKUs) between your Shopify store and the marketplaces. This fosters seamless inventory management and mitigates discrepancies.
Connect Listings: Link your Shopify listings to their corresponding listings on diverse marketplaces. Shopify Marketplace Connect facilitates this synchronization, ensuring that any updates to product information, pricing, or inventory manifest accurately and instantaneously.
Simplify Management: Once listings are connected, you can manage them directly from your Shopify dashboard. This centralized command center empowers you to concurrently update product details, inventory levels, and prices across all linked marketplaces.
While it does get more complicated, it is very simple compared to other integration apps.
In conclusion, Shopify Marketplace Connect has revolutionized the way sellers expand their presence across various online marketplaces. With its user-friendly interface and streamlined processes, the app enables sellers to tap into the vast customer bases of platforms like Amazon, Etsy, eBay, and Walmart without the hassle of managing multiple integration apps.
If you’re looking to grow your business and reach a broader audience, Shopify Marketplace Connect could be the game-changing solution you’ve been waiting for.
The rise of ecommerce has opened up endless opportunities for entrepreneurs, particularly those involved in print on demand and dropshipping business models. To maximize their potential for success, it’s crucial for ecommerce sellers to explore every avenue available. In this article, we will delve into why selling on Amazon is a strategic move that can catapult an ecommerce business to new heights.
Tap into a Vast Customer Base:
Amazon is the world’s largest ecommerce platform, attracting millions of shoppers worldwide. Selling on Amazon provides an unprecedented opportunity to tap into this massive customer base, instantly widening your reach and potential sales. By leveraging Amazon’s established platform, ecommerce store owners can access customers they may not have been able to reach through their independent websites alone. This increased exposure can lead to a significant boost in sales and brand visibility.
Capitalize on Amazon’s Reputation and Trust:
Amazon has cultivated a reputation as one of the most trusted and reliable online marketplaces globally. By associating your business with Amazon, you gain credibility and instill trust in potential customers. Shoppers are more likely to purchase from a recognized and reputable platform, and Amazon’s stringent seller standards and robust customer protection policies help to solidify this trust. Aligning your brand with Amazon’s credibility can enhance your reputation and accelerate customer acquisition.
Benefit from Amazon’s Marketing and Advertising Tools:
Amazon provides a range of powerful marketing and advertising tools designed to help sellers promote their products effectively. Tools like Sponsored Products, Sponsored Brands, and Amazon DSP (Demand-Side Platform) enable ecommerce store owners to target specific audiences, increase visibility, and drive traffic to their listings. These advertising options, combined with Amazon’s vast customer data, can lead to higher conversion rates and increased sales for print on demand and dropshipping businesses.
Leverage Amazon’s Fulfillment by Amazon (FBA) Program:
One of the most significant advantages of selling on Amazon is the Fulfillment by Amazon (FBA) program. FBA allows store owners to outsource warehousing, packaging, shipping and customer service to Amazon’s fulfillment centers. This streamlines the entire fulfillment process, freeing up time and resources for entrepreneurs to focus on scaling their business and expanding their product offerings. With FBA, you can leverage Amazon’s expertise in logistics to provide fast and reliable delivery to your customers, enhancing the overall customer experience.
Capitalize on Amazon’s Global Presence:
Amazon has a robust global infrastructure that enables sellers to expand their businesses across borders seamlessly. Selling on Amazon allows print on demand and dropshipping store owners to access international markets without the complexities of setting up individual international shipping and distribution channels. By leveraging Amazon’s global reach, entrepreneurs can tap into new customer segments and increase revenue potential through cross-border sales.
Prime Membership and Prime Day:
Amazon Prime is a highly popular membership program that offers perks such as free two-day shipping, exclusive deals, and access to streaming services. By selling on Amazon, store owners can tap into the massive Prime customer base, increasing the likelihood of attracting repeat customers. Additionally, participating in Amazon’s annual Prime Day event can generate a surge in sales and brand exposure.
Enhanced Product Discoverability:
Amazon’s sophisticated recommendation engine and personalized product suggestions expose shoppers to a wide range of products they may be interested in. This feature helps ecommerce store owners to increase the visibility and discoverability of their print on demand or dropshipping products to potential customers who are actively searching for related items.
Reviews and Social Proof:
Amazon’s review system plays a vital role in the purchasing decisions of customers. Positive reviews and high ratings contribute to building trust and confidence among potential buyers. Selling on Amazon allows store owners to benefit from this review system, as satisfied customers leave positive feedback, fostering social proof and influencing future customers to make a purchase.
Competitive Insights:
Amazon provides sellers with valuable data and analytics about their product performance, customer behavior, and market trends. This information is crucial for making informed business decisions, optimizing product offerings, and identifying potential growth opportunities. By leveraging Amazon’s data-driven insights, ecommerce store owners can refine their strategies and stay ahead of the competition.
Multi-Channel Expansion:
Selling on Amazon doesn’t limit ecommerce store owners to just one sales channel. Amazon offers tools and integrations that allow sellers to connect their existing online stores or marketplaces with their Amazon account. This multi-channel approach enables entrepreneurs to diversify their revenue streams, expand their customer reach, and mitigate risks associated with relying solely on one platform.
In conclusion, selling on Amazon as a print on demand or dropshipping store owner brings numerous advantages, including access to Prime customers, enhanced product discoverability, social proof through reviews, valuable data insights, and the ability to expand across multiple channels. By strategically leveraging these benefits, entrepreneurs can propel their businesses to new heights and capitalize on the vast opportunities presented by the Amazon marketplace.
