When selling online, there are several profitable online marketplaces. Previously, sellers who wanted to sell their Shopify listings on these marketplaces would have to use multiple different, often expensive integration apps. However, Shopify Marketplace Connect solves this problem by allowing sellers to list products on Amazon, Etsy, and other marketplaces from one dashboard.
What are the benefits of selling on other marketplaces?
Before deciding if Marketplace Connect is right for you, you need to understand the impact that selling on other platforms can have. Unlike Shopify, marketplaces like Etsy and Amazon list all products in one catalog. This means that your products are shown to users alongside competitor products.
Below, we’ve provided some statistics to highlight the amount of traffic that these marketplaces receive:
- Etsy had 96,300,000 active buyers in 2021.
- Amazon accounts for nearly 40% of all ecommerce.
- Walmart reported $73,200,000,000 net ecommerce sales in 2021.
- eBay is the second largest online ecommerce marketplace behind Amazon.
What is Shopify Marketplace Connect?
Formerly Codisto, Shopify Marketplace Connect is a Shopify app that allows you to sell products on Amazon, Etsy, eBay and Walmart from one dashboard.
Previously, Shopify merchants had to rely on multiple integration apps to expand their reach onto different online marketplaces. This not only increased the complexity of managing their business operations but also added up the costs associated with using these various apps. The process was often time-consuming and required significant effort to keep inventory and product information updated across different platforms.
However, with the introduction of Shopify Marketplace Connect, all of these challenges have been streamlined into a single, powerful solution. This innovative Shopify app empowers sellers to effortlessly list and manage their products on some of the most prominent online marketplaces, including Amazon, Etsy, eBay, and Walmart.
How does Shopify Marketplace Connect work?
To simplify the process, Marketplace connect only has a few steps to get started:
- Become a Verified Seller: Initiate by becoming a verified seller on the desired marketplaces. This entails setting up accounts on platforms like Amazon, Etsy, eBay, and Walmart, each of which might entail its own verification procedure.
- Set Up a Marketplace Connect Account: Once verified, establish a Marketplace Connect account within your Shopify dashboard. This serves as the hub for managing product listings across various platforms.
- Create Product Listings: Create product listings within your desired Marketplace. Maintain consistency with your existing Shopify listings and ensure that product details, images, and descriptions align with each platform’s prerequisites.
- Matching SKUs: Ensure coherence across platforms by maintaining your Stock Keeping Units (SKUs) between your Shopify store and the marketplaces. This fosters seamless inventory management and mitigates discrepancies.
- Connect Listings: Link your Shopify listings to their corresponding listings on diverse marketplaces. Shopify Marketplace Connect facilitates this synchronization, ensuring that any updates to product information, pricing, or inventory manifest accurately and instantaneously.
- Simplify Management: Once listings are connected, you can manage them directly from your Shopify dashboard. This centralized command center empowers you to concurrently update product details, inventory levels, and prices across all linked marketplaces.
While it does get more complicated, it is very simple compared to other integration apps.
In conclusion, Shopify Marketplace Connect has revolutionized the way sellers expand their presence across various online marketplaces. With its user-friendly interface and streamlined processes, the app enables sellers to tap into the vast customer bases of platforms like Amazon, Etsy, eBay, and Walmart without the hassle of managing multiple integration apps.
If you’re looking to grow your business and reach a broader audience, Shopify Marketplace Connect could be the game-changing solution you’ve been waiting for.
To start your Shopify store, visit goquadra.com/go/shopify
For more information, visit help.shopify.com/en/manual/online-sales-channels/marketplace-connect