If you’re in the ecommerce space, you’ve probably heard of print on demand, or POD, but you might not be sure what it is or how it could benefit you. Keep reading to learn how print on demand could help you establish or scale your ecommerce business.
Print on demand is a form of ecommerce selling where sellers connect with manufacturers who create white-label and easily-customizable products such as mugs, wall signs, and t-shirts. These sellers then upload their own custom designs on the products to sell in their stores. With print on demand, manufacturers only produce and ship products after they have been purchased.
Print on demand products are fully customizable and unique so they stand out in the crowded ecommerce marketplace. That’s why print on demand could be the perfect next step for your business!
Why Customers Prefer Print on Demand
Your customers will love your print on demand product offerings! Not only will they benefit from the robust creative abilities and quality of the products, but they’ll also be able to request customizations personalized to their tastes. In fact, 1 in 5 customers are willing to pay up to 20% more for personalized products so this could significantly increase your profits.
As a print on demand seller, you won’t have to worry about inventory or shipping products yourself! The traditional way to sell online is to find a product, order that product in bulk, and then start selling. This form of selling puts a lot of risk on your end. You could sell out within the first week or you could be left with hundreds of products still in your inventory at the end of six months. This reality makes selling online a large risk to small business owners and large CEOs alike.
Print on demand manufacturers take responsibility for maintaining stock of all their products so you have one less thing on your mind as you grow your business. They will also ship the product directly to your customer for you! This process is called dropshipping.
Dropshipping creates a low point of entry for businesses, making it a great option if you are looking to start a business but you have limited capital. It also removes you from a number of the messier operation components of running a business so that you can focus on what you love such as creating designs, advertising, and/or expanding your brand.
Quadra Simplifies the Process
The benefits of print on demand are clear, but you might be asking yourself: Where do I find manufacturers? How do I make sure the manufacturers receive and print the right design? How do I know which products to launch? How do I know the manufacturer is reliable?
Quadra simplifies the process. Quadra builds the manufacturer relationships for you. All you have to do is select products from our extensive catalog of unique products, upload your own design onto the product of your choice, and launch it in your Shopify store. You only pay for products to be manufactured after a customer has purchased them.
We send the product with its design to the manufacturer. The manufacturer prints the design on the product and ships the product directly to your customer. That’s all there is to it!
By using Quadra you get all of the benefits of print on demand such as spending more of your valuable time creating designs, marketing your products, and building your brand, without going through the hassles of starting a business.
Subscribe to Quadra Pro and you’ll receive early access to unique products and manufacturer-volume pricing so you can save up to 50% compared to our free plan. Plus you’ll get access to training videos from Quadra’s Print on demand experts.