In a world where environmental consciousness is gaining momentum, consumers are increasingly seeking ways to reduce waste and make sustainable choices.
The statistics surrounding waste generation are staggering. According to the World Bank, global waste generation is expected to reach 3.40 billion metric tons by 2050 if current consumption and production patterns persist.
It’s evident that waste elimination is not just a passing trend but a pressing necessity for the well-being of our planet. With that in mind, here are three reusable print on demand products that can help consumers eliminate waste:
Tote bags
The versatility of tote bags is the main reason they’re quickly growing in popularity. Customers love that they can be designed with creative sayings and graphics that showcase the their unique personality.
Tote bags are perfect for a trip to the farmers market or grocery store, carrying a computer and books to class, beach days, and more! Their size makes it easy to fit all the essentials without being too bulky, and they can be used at the store in lieu of plastic bags, making them a great solution for waste reduction.
Bamboo Water Bottles
Forget plastic water bottles! These bamboo water bottles are easy to wash and care for, reusable, and a great size for transportation. This product has unlimited potential for creative designs and customers love its sleek look.
Canvas Gift Bags
Think back to Christmas or birthdays as a child. Do you remember all the tissue and wrapping paper that was thrown away at the end?
These canvas gift bags are the perfect solution. They’re large to fit a variety of gifts, reusable, and easily customizable to match all occasions! Your customers will love purchasing these canvas gift bags to bring out at all the important gift-giving holidays in their lives!
Wedding gifts
Baby showers
Birthdays
Graduations
Christmas
Mother’s/Father’s Day
Anniversary
Etc.
By incorporating these and other reusable print on demand products into their product offerings, sellers can tap into the expanding market of eco-conscious consumers. These and many other unique, customizable print on demand products are available for selling on the Quadra Marketplace app. Learn more at quadramarketplace.com.
Embracing print on demand products that aid in waste elimination not only contributes to a greener future but also represents a smart business decision in an increasingly environmentally aware world. As print on demand sellers, we can make a difference.
Artificial intelligence (AI) has become a game-changer for individuals looking to build their businesses and create compelling product designs, especially in the print on demand space. In this blog post, we will explore five ways in which AI can revolutionize your business.
Effective Product Messaging
Effective product messaging is crucial in capturing the interest of potential customers. AI technologies can analyze vast amounts of data, including market trends, consumer preferences and social media interactions, to help you create product messages that your customers can’t get enough of.
Targeted Audience Expansion
Reaching new audiences is crucial for the growth of your print on demand business. AI algorithms can identify patterns and preferences among potential customers, enabling you to refine your marketing strategies and tailor your products to specific target groups.
Eye-Catching Product Designs
Create stunning product designs using AI design technologies such as DALL·E. These technologies can create complex product designs using your instruction. AI technologies offer advanced design optimization capabilities, allowing you to refine and enhance your designs effortlessly. AI algorithms can also suggest color schemes, font combinations and layout options based on market trends and customer preferences.
Dynamic Pricing Strategies
Setting competitive prices while maximizing profit margins is a challenge for print on demand sellers. AI-powered pricing algorithms can analyze market trends, competitor prices and customer buying patterns to recommend optimal pricing strategies. With AI technology you can price your products competitively and get the highest profit margins possible.
Product Demand Forecasting
Understanding product demand is crucial for effectively managing your print on demand business. AI technologies can analyze historical sales data, market trends and external factors to generate accurate demand forecasts. This ensures that you have the right products available when customer demand is at its peak, improving customer satisfaction.
As a newcomer to the print on demand industry, leveraging the power of artificial intelligence can unlock tremendous growth opportunities for your business. By harnessing AI technologies you can create impactful product designs, reach new audiences and increase your profits.
The print on demand landscape is evolving rapidly, and those who embrace AI-driven strategies will have a competitive advantage. By harnessing the power of AI, you can unleash your creativity, enhance customer experiences and drive profitability in your print on demand business.
What do Doritos SuperBowl commercials, the Chick-Fil-A cow or even grocery store coupons have in common? They’re all advertising!
Advertising is a marketing strategy that businesses use to promote their products or services to potential customers, and it’s everywhere! Businesses are always searching for new ways to reach their target audience with the goal of creating awareness, generating interest and encouraging people to take action.
Effective advertising campaigns are designed to appeal to consumers’ emotions, needs and desires and to provide them with information about how the benefits of a particular product or service could help them.
Have you ever seen a commercial that made you laugh or cry? That advertisement successfully connected with your emotions and life experiences.
Advertising can take many forms, from traditional print and television ads to more modern methods such as influencer marketing and social media advertising. The rise of the internet and the abundance of digital media channels have transformed the advertising landscape, making it easier for businesses to reach a global audience.
There are several types of advertising and each form has its own set of benefits and challenges!
Print Advertising:
This refers to physical forms of advertising typically such as newspapers, magazines or direct mail. Viewers tend to pay more attention to print advertisements (ads) than they do digital ads because print is less distracting.
Because people are most likely to read newspapers, magazines or books that reflect their interests and opinions, print ads have the benefit of easily reaching their intended audience. Print ads can also be very cost-effective and easily customizable (Indeed).
Broadcast Advertising:
This form of advertising utilizes television and radio. Broadcast advertising can reach large audiences quickly and efficiently. It also utilizes more senses than other forms of advertising by incorporating images, music and motion. The variety in these ads keeps viewers interested and engaged (allbusiness).
Outdoor Advertising:
Also known as out-of-home advertising, outdoor advertising appears on billboards, transit advertising, signs and public benches. The location and scale of these ads make them very eye-catching.
Outdoor ads are well accepted by consumers opposed to digital or online ads which are frequently perceived as annoying and distracting. Similar to print advertising, outdoor advertising can be very cost-effective and is preferred by businesses with smaller budgets (bmediagroup).
Digital Advertising:
Digital advertising encapsulates everything from banners on the side of a web page to sponsored ads in search engines or emails and social media. Because a majority of consumers spend so much time online, digital advertising is essential for most businesses.
One of the benefits of online advertising is that it makes it simple to collect data on how ads perform by collecting data on who clicks on the ad and if they purchase the product or service. This is much different than traditional forms of advertising such as outdoor advertising where it’s impossible to know how many people were convinced to buy from seeing the billboard or park bench. This data simplifies the process of finding the right customers and provides insight into the success of the ad.
Because ecommerce businesses sell products online, digital advertising is almost always the best strategy. One of the most popular and extremely effective methods of digital advertising is paid ads on platforms like Facebook, TikTok and Google. These methods are relatively simple, cost-effective and provide ways to target your exact target audience.
These social media and search engine platforms collect tons of data on their users. If you created a product for moms who have sons that play baseball, Facebook can show your ads to those exact people.
Visit our membership site at learn.goquadra.com to learn more about paid ads.
Why is Advertising Important?
The role of advertising cannot be overstated. When a new product is developed, advertising is a crucial first step in its lifecycle. It acts as an introduction to the product and helps to establish the brand in the market. Through effective advertising, businesses can get their product in front of a wider audience, which can lead to increased sales.
Moreover, advertising plays a significant role in creating demand for a product. Before production, businesses calculate sales projections to determine the cost of production. Advertising helps to turn those projections into reality by introducing the product to potential customers and generating interest.
In today’s digital age, advertising has become a science. Businesses can use highly targeted campaigns and track every conversion from an ad with ease. This level of control and traceability makes advertising essential for attribution modeling and conversion rate optimization.
Advertising also allows businesses to get ahead of other players in their fields. This healthy competition shapes the market and can lead to big wins for businesses. Promotional advertising, when done as part of an aggressive marketing campaign, can be particularly effective at getting quick results.
Advertising is a critical part of promoting a business. With the right strategy and execution, advertising can help businesses achieve their objectives and succeed, even in competitive marketplaces!
Whether you’re just starting your ecommerce journey or you’re an experienced seller you need a way to design your products. That’s where design softwares comes into play. Design software allows you to create that unique design you’ve had in the back of your mind and place it onto a product your customers will love.
The only problem is how do you choose from the ever growing list of design applications? When they all have so many different features, purposes and prices it can be hard to know which is the right one to choose. That’s why we created this guide on our top five favorite design softwares so that you can find the software that best suits your needs.
When choosing the best design applications we based our choices off of a few important features including ease-of-use, capability, price, and mobility.
Ease-of-use is rated on how quickly you can learn the software and how quickly you can start creating with it. Capability refers to how much control and versatility the software offers. Price is an important aspect because if you’re just starting out you might be more interested in keeping your costs low but if you’re already experiencing high volume it might be time to upgrade to one of the more expensive options. Some applications you can use anywhere anytime even from your phone and some are limited to a desktop or laptop resulting in various levels of mobility. With this in mind let’s look at our first option on our list.
Canva is a favorite among students, beginners and professionals alike. People love it because of its simplicity and ease-of-use, and its many templates that help you to design everything from presentations and infographics, to that million dollar product design. It’s also web-based which means you can access your designs from any device anywhere!
Pros
R
Intutive and easy-to-use
R
Many design templates
R
Budget Friendly
R
Easy Collaboration
R
Many stock elements, graphics, photos, etc.
R
Web-based so you can access your designs anywhere
Cons
Free plan is very limited
Unable to copy designs onto other designs
Limited creativity and use
Less control than other softwares
Limited intellectual property rights
Photoshop 19.99/month (includes Lightroom)
Adobe Photoshop has been around for a long time now and for good reason. It’s a powerful application with many use case. You can also get Adobe Lightroom as an added bonus which is great if you’re interested in learning photography.
Pros
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Surplus of features, tools, and capabilites
R
Multitude of file formatting options
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Easty to scale and size designs
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Adobe is an industry standard; there products work well together
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Great support and online forums/tutorials
R
Lightroom is a great bonus for those interested in photography
Cons
Steep learning curve
Subscription based plan can be costly
Large application size
More difficult to collaborate with
Not great for vector graphics
Illustrator $20.99/month
Next up also from Adobe is Illustrator. Widely popular among graphic designers, Illustrator allows you to create amazing graphics with ease. Illustrator specializes in vector graphics which allow you to scale and resize a design without losing quality.
Pros
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Multitude of features and tools
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Vector based design software makes scaling easy
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File recovery
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Image tracing tools
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iPad application
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Can work on multiple designs at once
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Works well with other Adobe products
Cons
Subscription based plan can be costly
Large application size
Steep learning curve
Teams feature is expensive
Easier with drawing tablet which adds to cost
Coreldraw $22.42/month or $549 one-time purchase
Coreldraw is an application that’s popular among manufacturers creating engraved or print designs. It’s very robust and customizable and unlike the adobe softwares it has a on-time purchase option available.
Pros
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Professional-level software with unique features
R
Customizable layout makes finding tools easier
R
Many training videos available
R
Flexible and versatile
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Dynamic Asset Management
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One-time purchase option saves money in the long run
R
Able to share design elements easily with others
Cons
Print Preview isn’t accurate
Compatability issues when using multiple apps
Steep learning curve
Ease-of-use issues
Limited intellectual property rights
Procreate $12.99 one-time purchase
Procreate is popular among Apple users because of its low price and because it was made to be used with iPad. And because it’s made for iPad that means it’s extremely mobile allowing you to create designs while traveling or from room to room.
Pros
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Designed for iPad
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Highly-responsive brush technology
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Intuitive Interface
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Customizable tools and canvas sizes
R
Inexpensive, one-time purchase
R
Very mobile, easy to travel with
R
iPhone version available as well
Cons
Steep learning curve
Only available on Apple products
Limited use-case; not great for web design
Less control than other softwares
No masks, vectors or adjustment layers
When deciding which design software to use it’s important to think about what to do you need right now. Are you looking to create products as fast as possible? Then Canva is your best option. Do you love Apple products and enjoy using pens to draw with? Then Procreate is the pick for you. Or maybe you want power and versatility and don’t mind taking the time to learn a new software then Photoshop, Illustrator or CorelDraw would be great for you. Whatever you decide keep in mind you can always switch to a different application later and also that any of these will be able to create winning designs.
To make things even easier we recommend using designs from a site such as Creative Fabrica. You will still need an application like Canva or Photoshop to resize the designs but Creative Fabrica has thousands of elements, images, fonts, symbols and done-for-you designs that are ready to be placed on any product you’re wanting to sell.
As an ecommerce seller, you’ve likely had moments where you wished for advice or a listening ear. We can relate because we’re sellers, too. That’s where the Quadra Community comes in.
The Quadra Community Facebook group is a space for ecommerce sellers to network, discuss selling strategies and receive support from Quadra’s staff of print on demand and dropshipping experts. The group is evidence of Quadra’s commitment to providing ecommerce sellers with four key benefits.
Networking Experiences
When John, co-founder of Quadra, started his first print on demand business, he was mentored by a prominent print on demand seller. This mentor imparted industry insights and strategies that John continues to utilize. When you join the Quadra Community, you get the opportunity to network with other sellers, new and experienced, and receive mentorship and advice throughout your journey.
Access to Quadra Updates
Quadra offers numerous resources for sellers such as training, done-for-you designs, documents for company organization and more! As a member of the Quadra Community, you’ll be among the first to receive these resources. This ensures that you never miss an opportunity to improve your business.
Educational Opportunities
Not only does the Quadra Community serve as an excellent platform to network with other sellers, it also allows you to connect with Quadra’s team of print on demand and dropshipping professionals. The staff will be available to answer your questions, provide advice and facilitate discussions on various ecommerce-related subjects, all for your benefit. These discussions will center around new selling strategies and product inspiration.
Product Inspiration
Quadra frequently launches new products. By receiving alerts from our staff in the Quadra Community, you can be the first to introduce designs on these products. Additionally, you can gain design inspiration from our staff and other group members, enabling you to continually improve your product designs and expand your target audience.
Don’t delay getting these benefits for your store! The Quadra Community is open to everyone and is completely free! To join, simply click here.
